no b.s. glossary
It’s taken me a while to sort through what marketing language was real and what was part of the smoke and mirrors show. I have gathered definitions here not just for marketing language but also design and branding language that will not only help us communicate, but it should give you a leg up understanding your own processes.
Dynamic Logo
If you’ve ever tried to write on a photo and found out that black or white text are both hard to read on top of the image, you already understand the importance of a dynamic logo. Context matters.
A dynamic logo is a set of different logo options for different contexts that retain key elements like color, form, and fonts.
One of the most recognizable examples of a dynamic logo are favicons. These eensie symbols often depict just enough information to let you know which tab is which. More common examples include banner logos, vertical logos, logo symbols, word marks, single color versions, languages, or outlined versions (that’s how you get around writing on a strongly contrasting image, btw).
